Proposed the concept, conducted research, wrote, and iterated on the guide while leveraging resources and industry standards

Engaged with design leadership to secure buy-in and ensure alignment

Worked with design leads to raise awareness through presentations and collaborated with team leads to integrate the guide into design workflows

Establish a centralized hub for content best practices, rooted in accessibility and inclusion, to educate and support product and design teams

Define core values and a strong foundation to advance content design within the organization

Collaborate with the Design System team to integrate content examples into component work

Enhance the customer experience by ensuring all people can engage with our products without barriers, regardless of ability, identity, or lived experience

Presented to 400+ colleagues to raise awareness and build skills

Created a centralized resource to help non-writers develop confidence and improve messaging consistency across platforms

Increased awareness of inclusive language, leading to better products

Established an accessible, organization-wide source of content best practices