Lead content strategist and copywriter for investor education centre, part of a larger website redesign for the asset management firm of Canada’s largest bank (businesses across UK and Asia as well)

Create content for investor education centre that was accessible and inclusive for all levels of financial literacy

Cater to diverse audiences, from those just starting out, to those already in retirement

Provide public resources to help all people take advantage of a system that’s difficult to navigate

Conducted audit of all existing educational resources (complex language, PDFs, written by investment bankers)

Gather competitive intelligence, identify concepts that cause confusion, focus on the basics