Led content design for the investment services website of Canada’s largest bank

Implemented digital onboarding for investment services with a chat-like NUX flow

Developed a new tone of voice to engage a broader range of clients

Facilitate a seamless online account opening and signup process for a smooth user experience

Identify opportunities to educate users throughout the journey, helping them make informed decisions

Launched an inclusive, accessible experience that aligns with business goals

Increased sign-ups among younger users

Successfully transitioned from a phone/paper-based sign-up process to a digital solution

Positioned the company as approachable and committed to education